Ahmed Al-Salem was quite surprised to see the Emir of Qatar Sheikh Tamim bin Hamad putting the black dress on Lionel Messi.
No, the dress was not unfamiliar or cultural. Ahmed Al Salem is a Qatari, businessman by profession. Messi's outfit was taken from his shop. But he could not think that it was for Messi at that time.
"I didn't know why it was taken," Al Salem told AFP, saying he recognized the clothes by looking at his company's tag. When I saw, I lost my language.
The dress worn by Messi after the medal presentation is known as 'Bisht' in Arabic.
Al-Salem family is one of the top five manufacturers of bishat in Qatar. 60 tailors work in the company. A few days ago, the organizers of the World Cup bought two hundred from the Al-Salem shop. One was a bit smaller, the other a bit bigger.
Al Salem said, "We were told to give light and transparent fabrics. I was surprised to find such clothes in winter. Now it seems they wanted the inner jersey not to be covered.
Al-Salem said, seeing Messi's twenties in Sunday night's final, the interest in buying the clothes peaked among the Argentine audience.
Usually he sells 8 to 10 a day, but after the World Cup final, he sold up to 150, he said, 'At one stage, several people were standing outside the shop. They all seem Argentine. He was taking a picture with Bisht holding a replica of the trophy and Muchachoz was singing the Argentine song.

